Pricing is an art and it’s one of the biggest reasons most people fail if they try to do this alone. We use a software called PriceLabs that automatically adjusts your rates based on demand, seasonality, and market data.In high season, you maximize profit (often $1,000–$1,200 per bedroom). In slow season, you might lower your rates to stay filled, but you still profit.
The key is: we don’t guess. We use the same tools and systems big hotel chains use to stay booked year-round.